Case Study: Coca-Cola Bottlers & Mindglobal – A Bottled Revolution in Telecom Management

Executive Summary

Mindglobal has a long history of supporting Coca-Cola and its bottlers’ mobility services—dating back to the days of managing minutes on BlackBerries. Today, with over 70 bottlers across the U.S. and one in Canada, the opportunity to consolidate, streamline, and optimize wireless expense management is massive—and Mindglobal continues to deliver.

By providing a scalable, data-driven, and collaborative telecom expense management (TEM) solution, we’ve helped independent bottlers cut costs, eliminate waste, and unlock stronger buying power. In fact, in the first year after onboarding, bottlers reduce their overall mobility spend by an average of 25%.

Over the past five years alone, Mindglobal has helped various bottlers save close to $10 million in mobility costs, while also contributing to sustainability goals with detailed ESG reporting on mobility usage.

 

State of Telecom Before Mindglobal

Prior to partnering with Mindglobal, many Coca-Cola Bottlers were managing wireless telecom without realizing the full potential of the Coca-Cola master contract available to them. This unrealized optimization had led to:

  • Highly cost-inefficient fully unlimited account structures
  • Under-utilized free contractual features
  • Unused or redundant billed features
  • Lack of transparency into cost per device
  • Manual overhead in procurement and billing reconciliation

Worse yet, 10% of Coke accounts were found to be zero-usage devices still being paid for month after month, with some bottlers seeing upwards of 25% of their total mobility accounts unused for three months or longer. These inefficiencies created unnecessary costs, administrative complexity, and environmental waste.

 

What Mindglobal Has Done with Coca-Cola Bottlers

Mindglobal stepped in with a unified approach and an enterprise-grade platform tailored to each bottler’s unique footprint.

  • Centralized Rate Plan Optimization: Monthly analysis with proprietary modeling to uncover 15–25% in savings per bottler.
  • Invoice Auditing & Dispute Management: Carrier bills audited every cycle; credits and disputes managed on behalf of bottlers.
  • Inventory Management & Lifecycle Control: Real-time device inventory ensures every asset is tracked from procurement through retirement.
  • Idle Line Recovery: Identification and removal of unused or zero-usage lines, immediately reducing waste and cost.
  • Standardized ESG Reporting: Helping Coca-Cola and its bottlers measure and report telecom-related sustainability metrics as part of their broader environmental commitments.
  • 24×7 Help Desk & Procurement Support: Seamless employee support and online ordering through the Mindglobal portal.

Current Master Service Agreement (MSA) & Volume-Based Pricing

Mindglobal has established a strategic MSA with Coca-Cola Bottlers that enables volume-based pricing benefits:

  • Tiered Pricing Model: As more bottlers join, the per-device cost drops for everyone.
  • Collective Buying Power: Aggregated volume strengthens Mindglobal’s leverage in carrier negotiations.
  • Standardized SLAs: Every bottler benefits from the same high service-level agreements and rapid response.

This shared ecosystem amplifies the benefits: the more bottlers who participate, the greater the savings and sustainability impact across the system.

 

What’s In It for Me (WIFM)?

For independent Coca-Cola Bottlers, joining Mindglobal isn’t just a cost-saving initiative—it’s a strategic, environmentally aligned move.

  • Save an average of 25% in year one
  • Eliminate up to 25% of idle/unused lines
  • Leverage $10M+ in collective savings across bottlers
  • Advance ESG reporting goals while streamlining telecom management

Think of it as a shared data plan, but for TEM: the more who join, the better it gets—for your bottom line, your peers, and the planet.

Contact us for a review of your TEMs.